Krishna consciousness is our original consciousness
Whatever we may be doing in this life, everything will be finished with the end of the body. My position, my wealth, my family, my “this” or “that” – everything will be finished, because I’ll have to accept another body. Karmana daiva netrena jantor deha upapattaye [ Srimad-Bhagavatam 3.31.1]. This gross body will be finished, and I’ll have to accept another gross body. But if you begin Krishna consciousness, that won’t be finished, because that is the business of the soul.
Krishna consciousness means the original consciousness; “I am Krishna’s. I am God’s, part and parcel of God.” At the present moment, being illusioned by different material designations, we are thinking: “I am American,” “I am Indian,” “I am a brahmana (teacher),” “I am a shudra (laborer),” “I am this,” “I am that.” These are all designations. And Krishna consciousness means, “I am Krishna’s.” “Aham brahmasmi (“I am spirit”). “So ‘ham. (“I am as good as Krishna,” or “I am Krishna’s. I am an eternal servant of Krishna.”). This is the consciousness we need to awaken. That is the prime objective of human life.
Now, we’re in a different consciousness, so bhakti means sarvopadhi-vinirmuktam tat-paratvena nirmalam [Chaitanya-charitamrita, Madhya 19.170]: One has to become freed from all these designations: ‘I am this,’ ‘I am that’ – this bodily concept of life. Yasyatma-buddhih kunape tri-dhatuke [ Srimad-Bhagavatam 10.84.13]: I’m identifying myself with this body. This is condemned in the shastra: Sa eva go-kharah: (“One who identifies himself with this body is no better than the cows and the asses.”)
Krishna consciousness means that one is not identifying himself with this material body. He is identifying himself in his original constitutional position, aham brahmasmi.