Srila Prabhupada’s greatest desire was to spread the chanting of the Holy Names all over the world. To fulfill this desire, Governing Body Commission (GBC) of ISKCON established World Holy Name Day to commemorate Srila Prabhupada Arrival anniversary to the west, during Srila Prabupada’s Centennial in 1996. World Holy Name Day, along with many other Centennial programs was a tremendous success. In 1996. HH Bhakti Tirtha Swami Maharaja was in charge of World Holy Name Day. With his sad departure from this world, the perpetuation of World Holy Name Day, has come to HH Lokanath Swami Maharaj in 2006. Below is the GBC resolution:
That World Holy Name Day is made an annual program for all ISKCON centers. The observance of World Holy Name Day is to be held in connection with the anniversary observances of Srila Prabhupada’s arrival in the USA Sept. 17, 1965 – (GBC resolution 2006)
On seeing the tremendous success and potential of this event, in 2008 GBC has resolved ‘World Holy Name Day’ into ‘World Holy Name Week’ and to celebrate this event for an extended period of time. The period starts on the appearance day of Srila Bhaktivinod Thakura and also includes the disappearance day of Srila Namacarya Haridas Thakura, Sri Visvarupa Mahotsava, Acceptance of sannyasa by Srila Prabhupada and ends on the Vedic calendar date for Srila Prabhupada, the greatest ambassador of the holy names, arrival in Boston.
Many temples and communities arrange special nama-yajnas throughout the entire period. Some arrange whenever possible. The intention is that the performance of sankirtan in its many forms, including japa, all over the world. We encourage all people of all faiths to participate to create auspiciousness over the whole planet.